The problem: visits with no plan to convert them
Solving the first two problems brought a new one. The first visits were arriving, but there was no plan to scale clicks, rankings and visibility, or, above all, clients.
The diagnosis: without a target, every tweak is a bet
SEO takes time, and there was no way to know whether the work done was paying off. The client saw it too: tweaking for the sake of it moves some metrics, but marketing has to bring in money.
330 active users · 11 key events
Google Analytics 4 · last 90 days, screenshot of Oct 14, 2026. The line sits at zero until mid-August because the property has only measured since then.
It isn't a before and after. It says there is already engagement to measure, and that we needed to know which channel each contact comes from.
I added the yellow box.
The fix: measure every channel and open a second, paid door
Measurement in GA4: key events (the actions that count as a contact), keeping organic visits apart from paid ones. The step-by-step is in the Google Analytics 4 setup guide.
More direct copy: text that names the client's pain points and compares the service with the options that no longer work for them.
Two Google Ads campaigns, with their own landing pages. With Keyword Planner I separated the negative keywords (searches that shouldn't show the ads) and wrote ads for each type of client. With its results: how the lead-filtering landing page was designed.
Off-site SEO on LinkedIn and first conversations with potential partners who can refer the service.
A content calendar that respects what's already published, and the Google Business Profile optimized for local searches.
The result: every channel with its target and its first data
Every channel has a target written down before optimizing, and its content is reviewed at 100 clicks, with its own data. Paid search is running (above, the week of Oct 8 to 14, 2026) and every visit is read by its channel:
Organic and paid, kept apart
Google Analytics 4 · screenshot of Oct 14, 2026: google / organic, bing / organic and google / cpc, each in its own row.
That's how you know which channel brings each contact, and optimize each one with its own data.
I added the yellow box.
On Google Maps as an insolvency service in Bogotá
Google Business Profile · screenshot of Oct 15, 2026, with one review.
It's the channel for local searches. With more reviews, it earns trust.
Three things depend on the client and don't always improve the result. One is joining a directory of people who offer the same service; another, being more present on a social network or in forums. The third, publishing the testimonials that already exist, would strengthen the Google listing and trust across every channel.
Next steps: read the results in late November
Wait at least six weeks, until late November 2026, to read the results of what was done. Then, optimize based on the new audits and strengthen the funnel with whatever is at hand to generate conversions.