AI SEO services: making your site readable, and citable, by Google and AI assistants
AI SEO services prepare your site so Google and assistants like ChatGPT can read it. That way they understand who you are and what you offer, and cite you with confidence when someone asks about a service like yours. It's also called generative engine optimization, or GEO.
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Ads are rent. GEO is a home you own.
Every week, more than 1.2 billion people use ChatGPT (OpenAI, Oct 7, 2026); in March, OpenAI itself was still talking about reaching 1 billion. More and more people use AI.
And ads don't reach everywhere there. ChatGPT ads are only sold in some countries, and where they are, they don't buy the answer: OpenAI says ads don't influence what ChatGPT responds.
There's nothing wrong with starting on ads to keep the business going. But, in my view, passing up the organic channel means letting an opportunity go. In the medium to long term, it can bring in revenue similar to your ads, for a smaller investment.
And AI, unlike ads, can't be rented: you earn it with what your site says.
The sensible move is usually to pay rent while you build: ads keep the business going today and GEO works for tomorrow.
An illustration of the principle, not a forecast: the real pace depends on your site and your market.
- Ads only
Paying for every click so people see you
With GEOPages AI can cite even after you switch the ads off
Want to know what you're leaving out?
The diagnostic tells you what Google receives from your site. Structured data, the entity and what a model can read are checked in depth in the technical audit.
What is generative engine optimization, and what changes when the reader is a model?
Generative engine optimization is the part of SEO aimed at AI-generated answers. Fewer changes than you'd think: the fundamental SEO best practices still apply. For AI Overviews (Google's AI summaries) and AI Mode (its conversational search), Google says there are no additional requirements or special optimizations.
Google and a language model read the same thing: the text your site serves and the data it declares. Answer engine optimization (AEO) is the same idea seen from the answer side: being the source an assistant picks.
Why measure more than clicks?
More and more searches end without a click. According to SparkToro, using Similarweb's panel data, 68% of US Google searches ended without a click. That was in the first four months of 2026, and the study was published on June 9, 2026.
And when an AI Overview shows up, Ahrefs found, across 300,000 keywords, a 58% lower desktop clickthrough rate for the top result. It's December 2025 data, published on February 4, 2026; the study doesn't say which country the keywords are from.
SparkToro's figure is for the US and Ahrefs doesn't say the country. I found no equivalent study for Colombia, so I won't give you a figure.
What they do say is that measuring clicks alone falls short. That's why step 3 in the guide also measures whether Google shows you and whether an assistant cites you.
What do you get if you hire me, and how long does it take?
AI SEO isn't billed separately. Each part of this page falls into one of my three levels of work, each with its timeline. I propose the price in writing after the free diagnostic:
- Getting the site ready: the technical audit, in writing within five business days. That's step 2. I check that your content is in the HTML, that your structured data matches the page and that your name isn't confused with another.
- Deciding what to publish and in what order: the 90-day SEO strategy, after the free diagnostic, on its own or together with the audit. It includes keyword research by search intent and a 90-day content plan.
- Measuring whether it works: monthly SEO follow-up, with no lock-in. That's step 3. Every month you get a written report with Search Console data, page by page.
Before you pay anything, you can start with the free diagnostic: two business days, in writing, no sales call.
What can't I promise you?
I don't control what an assistant cites, or when. My job is a site that's readable, consistent and verifiable. And every number I give you comes with its source and the date it was measured.
Where have I applied it?
On this site and in two documented case studies. Structured data in production is in the React app case study. Visibility in Bing's AI answers is in the architecture and content case study.
Before hiring anyone, see what the technical SEO audit includes, or start on your own with the checks.
Frequently asked questions about AI SEO services
Sources for the answers: Google Search Central, optimizing for generative AI features · Google Search Central, AI features · OpenAI, crawlers · what is llms.txt.
No. Google says SEO still applies to its generative AI features, because they rely on its core Search systems. What has changed is how many searches end in a click, so I also measure whether Google shows you and whether an assistant cites you.
GEO is SEO aimed at AI-generated answers. Google says no special optimization is needed for its AI features beyond the fundamentals, so the difference is mostly in what you measure.
Getting ChatGPT to find and cite your site when it answers with web search. OpenAI uses its OAI-SearchBot crawler for that, and documents how to allow it in robots.txt.
Not for Google. I explain why, with Google's source and my own server logs, in the llms.txt article on the blog.
No. Nobody controls what an assistant cites. What we do agree on is what we measure — access, exposure and citation — and how often, and then we review it with numbers.