In this technical SEO blog I write down what I find when I review real sites, in the order people ask me. People ask me why a page doesn't show up on Google and why PageSpeed gives a different score every time. They also ask what actually works to appear in AI answers.
Every claim carries its source, and every figure the date I measured it. If you'd rather do it yourself, step by step, go to the technical SEO guides.
· 10 min
Seven reasons a page doesn't appear in Google, in the order that saves you the most time, each with the way to check it yourself. The first three take ten minutes to check, for free.
· 6 min
What the llms.txt file proposes and why Google Search says in writing that it doesn't use it. Plus one measurement from my own server: which AI crawlers asked for it in the domain's first 16 days.
· 8 min
What LCP, INP and CLS measure, why a single PageSpeed run tells you almost nothing, and how to find your real LCP element. With two real measurements: one from a site I audit, one from this site.
· 9 min
What each one is, how fast it works and what happens when you stop paying. When to run both, with a real case that measures them separately.
· 9 min
How much does a website cost? The median of 10 US small business packages is $2,400 in 2026. See what moves the price, upkeep costs and what to ask.
· 8 min
Yes, if you want to sell more with less effort. What Instagram and a website each give you, where to start and how to measure it.
Tell me what's happening with your site. I'll answer myself, in writing, within two business days. If your question helps other people too, it may become the next article.