I write about what I find while auditing sites: why they do not appear in Google, how to measure performance without fooling yourself, and what actually works for AI answers. Every technical claim links its source.
· 9 min
Seven reasons a page does not appear in Google, in the order that saves you the most time, each with the way to check it yourself. Most of them are settled in ten minutes without paying for anything.
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What the llms.txt file proposes, why Google Search says in writing that it does not use it, and the one measurement from my own server that nobody publishes: which AI crawlers asked for it in 28 days.
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What LCP, INP and CLS measure, why a single PageSpeed run tells you almost nothing, and how to find your real LCP element. With two measurements from this site, including the one that was wrong.
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